I have enjoyed reading Seth Godin for some time. He has a very inquisitive personality – and often creates ideas which will make you ponder the seth godin - unleasing the ideavirusconcept for long amounts of time. Below, is a file which I have uploaded to the site for your review. The material was shared with permission. I
have not read the entire thing but am intrigued thus far. Please share comments about the material, so others can get an insight (if you beat me to the finish of the book). If you get a chance to read Seth’s blog, you should.

Quoted from the introduction of the book:

“Marketing by interrupting people isn’t cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” (Godin)

You can download the material from thebusinessdude.net by clicking here: Unleashing the Ideavirus

Referenced Material

Godin, Seth. Unleashing the Ideavirus ; Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You. New York: Hyperion, 2001. Web.

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